In early 2025 we were running SaaS products and client projects. One night, a database migration broke a production API silently — no errors in the logs, just a 502 that our existing monitoring tool didn't catch for over an hour. By the time a customer DM'd us, the damage was done: lost data, lost trust, and a support queue that took days to clear.
That was the "aha" moment. We looked at what was out there: enterprise tools that required a week to configure, free tools that checked every 10 minutes and called it "monitoring," and everything in between that nickel-and-dimed on SMS credits. None of them let you go from sign-up to real coverage in under five minutes.
So we built Webalert. We check every minute by default on paid plans because 10-minute gaps miss real incidents. We alert within 30 seconds because 5-minute notification delays defeat the purpose. We include status pages on every plan because transparency shouldn't be a premium feature. And we price it so a solo developer can afford it without an expense report.